Belle Birth
One of the perks of our job is that we’re lucky to interact with a vast variety of clients and are brought into their world. When Jo approached us to create a brand and logo for her hypnobirthing business, we were thrilled to get started.
THE GENESIS OF A NEW BRAND
Client
Belle Birth
Sector
Health
Location
UK
We partnered on
Brand Identity
Logo design
Bringing a hypnobirthing experience to life
As with any project, we began with thorough research – understanding the practice of hypnobirthing was crucial to both the brand purpose and how we would approach crafting the look and feel.
Hypnobirthing draws much of its techniques from mindfulness, giving tools to expectant mothers at a key time in their pregnancy to give them a feeling of calm and control. This was hugely influential in the logo design and colour palette.
The logo (inventively manipulating the ‘B’ of belle) represents the connection between mother and baby. The font we chose has a strong yet soft duality. The name, belle birth, is off centre to create a feeling of balance with the logo. The palette is confident and caring which ignites a sense of joy.
Now with this fresh new look, we know Jo can’t wait to share Belle Birth with her many new clients.
