Supermarket Escapes
WHEN THERE’S NO BRIEF WE LET OUR CREATIVITY RUN RIOT
Some days call for a little unbridled creativity, and a bit of fun (and we couldn’t think of a better time than during lockdown when it’s needed most of all). As supermarket and retail design is our specialism, we were inspired by the one place we could escape to – the supermarket.
Client
Tickety Boo Creative
Sector
Self-initiated
Location
UK
We partnered on
Layout design
Copywriting
Illustration
Our concept
If it’s not clear yet we’ll say it again – we love retail. And we especially love supermarkets. Given the lack of holiday destinations this year we reimagined supermarkets as the must visit escapes from the cloying four walls of our home. Our inspiration was destination postcards of yesteryear. Each brand’s signature look and feel is lovingly recreated in this vintage style. The taglines nod to the reality of lockdown with a cheeky sense of humour while the visuals capture the imagination and seek to awake your sense of globetrotting adventure, even if you’re just popping down to the shops for half an hour.
We’ve entered our concept into the Drum’s Chip Shop Awards which celebrates ‘pure, unadulterated creativity. An awards show with no rules.’ We’ll keep you posted on how we do but win or lose we had a lot of fun creating our little A6 pieces of paradise.
