Yuu to Me Now
With the impact of the pandemic, Yuu sought an extension of itself through delivery options to reach customers at home. DFI came us to with the challenge of bringing yuu to me and yuu to me NOW to life – creating a strong, memorable creative look to support the rapidly evolving business.
INTRODUCING YUU TO ME
Client
DFI Retail Group
Sector
Food & Drink
Location
Asia
We partnered on
Brand assets
Visual toolkit
Uniform design
The brief
As part of DFI Retail Group, yuu Rewards launched as a customer loyalty programme in 2020. Since then it’s taken the Hong Kong market by storm, and become a one-stop shop connecting customers to over 2,500 stores and restaurants. It gathered an incredible two million users in its first month (in a city of just eight million people, that’s quite the result).
The shared ownership between DFI and yuu Rewards gives back to members across a huge range of brands, including Ikea, KFC, Pizza Hut, 7-Eleven, over 300 Wellcome & Marketplace supermarkets and Mannings, Hong Kong’s largest chain of health and beauty stores with a footprint of over 350 stores.
Look & feel
We took on the already recognised yuu Rewards branding and created a slight extension, through food illustrations and bold, curved sweeps derived from the 'u' in 'yuu'. Each sweep symbolises the journey to home or office, while food illustration brings a friendly tone and captures the context of their deliveries. The overall look and feel extended across uniforms, vehicle livery and a suite of delivery bags.
The result
We love seeing a brand come to life in the real world, especially one that already has such a captive audience. yuu to me is a household name in Hong Kong – now with over four million members (or 50% of Hong Kong’s population). The iconic designs on the delivery uniforms and bags are a key feature of yuu to me’s successful TV and media campaigns.
“We have received very positive comments for the yuu to me collateral from both the customers and also our team members. I love Ticketyboo’s fresh take on our brand and the design helps yuu to me stands out in a competitive market like Hong Kong. Excellent work from the team!”
