Bountiful Chef
BRINGING A PERSONAL TOUCH TO A BOUNTIFUL BUSINESS
Earlier this year, we supported National Infertility Awareness Week by offering our design services to create a new logo for a warrior-owned business. The winner, Bountiful Chef, really stood out to us as an exciting, growing business that offers connection through beautiful food.
Client
Bountiful Chef
Sector
Food & Drink
Location
Canada & US
We partnered on
Brand identity
Logo design
Visual toolkit
The brief
Founded by Jennifer Drew-Banister, this therapeutic personal chef service was ready for a fresh, new look. Jennifer didn’t feel that her current branding was a true reflection of her growing business, and was looking for a new identity to embody the brand’s values.
The Strategy & Branding
We worked collaboratively with Jennifer to get to know her brand and customers. We wanted to craft a new brand identity that would support her vision for the future of the business and appeal to a wider audience. Health and wellness is an important aspect of the brand, and making clients feel cared for and inspired.
“Thank you so so much for offering this giveaway. This new logo means a lot to me, as the timing aligns with growth in the business, and a chance to put forth a fresh face with extreme confidence. Having it is motivation and inspiration to KEEP GOING”
Our logo design was inspired by the core values of Bountiful Chef, being approachable, nurturing and positive. Organic curves on the logo typography bring a more feminine feel, and we chose contemporary foodie colours to give vibrancy to the palette. The illustrative, organic shapes bring an ownable style to their social media channels, and we designed stickers and chef aprons to showcase the versatility of the kit of parts.
The result
The new branding embodies the friendly, nurturing values of Bountiful Chef and connects to a wider audience, while retaining a personal touch. The bright colours reflect the vibrancy of the fresh ingredients they use, and gives customers confidence in their service and care. The impact is an approachable, trusted brand that’s good for your health.
