International Women’s Podcast Festival
MAKING WAVES WITH BOLD, ENERGETIC BRANDING
We were excited to create branding for the International Women’s Podcast Festival, an energetic event that unites the global community of female innovators and leaders in podcasting, audio and radio.
Client
Content is Queen
Sector
Events
Location
UK
We partnered on
Brand identity
Event signage
Merchandise
Wayfinding
Digital marketing
The brief
We were asked to create exciting and engaging branding for the International Women’s Podcast Festival. The branding kit needed to be flexible enough to support both the digital marketing (social media, website) and the event space itself.
The strategy & branding
One of the considerations for the event was making sure the brand voice was inclusive, empowering and supportive, in order to speak to a diverse community of predominantly Millennial and Gen Z women. We worked collaboratively with the event director and producer, sharing our visual inspiration and moodboards with each other.
Aptly named ‘Make waves’, the concept took inspiration from flowing sound waves to create a flexible kit of globular shapes, with glowing colour gradients. The vibrant colour palette and gradients worked effectively for digital marketing, as well as commanding attention on wayfinding and branded signage in the impressive King’s Palace venue.
The result
We successfully created a concept that worked across the areas of consideration effortlessly. The event was brilliant, inspiring and buzzing with energy, and we enjoyed seeing our ideas come to life on the day.
“You have all been a pleasure to work with and we love the results.”
The International Women’s Podcast Festival is presented by Content is Queen
All event photography © Will Ireland
