Monkey Puzzle Day Nurseries
BRINGING A NEW BRAND VISION TO LIFE
For this early years education brand, our ask was to articulate and bring to life a brand vision and mission through a robust brand strategy that could be shared with the rest of the business in a clear, concise, and engaging way.
Client
Monkey Puzzle Day Nurseries
Sector
Childcare
Location
UK
We partnered on
Brand vision
Brand purpose
Brand personality
Tone of voice
Brand refresh
Logo refresh
First steps
We love to take the time to really get to know and understand a business and the people at the heart of it. We had the opportunity to dig deep with the team at Monkey Puzzle over a series of brand workshops that really helped to shape the work in an organic, collaborative way. No stone was left unturned, audience, brand DNA, essence, values, tone of voice were all carefully crafted and considered to create one central hub for everyone at Monkey Puzzle Day Nurseries.
Look & feel
As Monkey Puzzle is a franchise model, it’s just as important to appeal to would-be investors as it is parents and their children. This was all brought into consideration as part of this work; the brand assets were refreshed to give it iconic and premium status. Large signage was created to create impact at street level, while an event stand and brochure was developed to attract potential franchisees. Colours, typefaces and graphic devices have all been rationalised and applied to new signage and brochures which give the brand a vibrant, yet approachable and trustworthy identity.
“It’s a huge step forward for our brand, we’re getting lots of positive feedback. Thanks again Tickety Boo Creative for all the great work you’ve done.”
“I wasn’t sure what to expect prior to working with Tickety Boo as I hadn’t worked with a brand agency before. I was put at ease right from the very start by the team who made me feel motivated and inspired. Tickety Boo listened to the brief and delivered beyond our expectations, seeing the brand evolve felt incredibly rewarding. I have learnt so much from the team during our journey together, they were a pleasure to work with.”
