WDs Taproom
TAPPING INTO A FRESH RETAIL EXPERIENCE
It’s not every day we get the opportunity to brand a product that hasn’t even hit the market yet. That was the brief from our client who invented KBAR®, a security device for kayaks.
Client
Winn Dixie
Sector
Retail
Location
US
We partnered on
Experiential retail
Brand strategy
Brand design
POS design
Marketing support
Content creation
Interiors
This fresh space needed a cool vibe to match - a brand that makes a strong statement, but one that also feels welcoming and inspirational. Taking cues from the Winn-Dixie name itself, we created the identity ‘WD’s’, to position the Tap Room as a destination in its own right and to appeal to a younger demographic.
Keeping true to the brand typeface, we also created assets that pushed it further, so the branding definitely feels like a step change... different, fresh and surprising.
And what does a sparkling new Tap Room need? Customers to try out all the beers, wines, coffee and food on offer of course, so we created marketing materials to tempt people inside. Headlines like ‘It’s all in the craft’, promoted a ‘meet the producer’ launch event and by encouraging people to ‘live life, love local’, we put the spotlight on the great range of local beers and wines the Tap Room has to offer - as well as connecting customers with local makers and producers.
This immersive in-store experience has been so successful that plans are underway to create more destinations like WD’s. We’ll definitely raise a glass to that!
